As I already mentioned in one of the previous blogs, Busan is bidding for World Expo in 2030. World Expo is an important international event along with the Olympics and World Cup.
The Bid for Busan to be chosen in 2030 as the World Expo host city falls under the main theme “Transforming Our World, Navigating Toward a Better Future”. Under this motto there are three sub-themes concentrating on Planet, Prosperity and People.
In order to support Busan's bid, a lot of events and programs were organized and maybe the most known one is the free concert held by BTS in Busan on 15th of October. Another artist group which is also promoting the Busan to get chosen for 2030 World Expo, is X4, a group formed to support the Busan's bid to host the World Expo 2030 which is compromised of singers #ziont#JeonSomi, #Wonstein and #Arin of girl group Oh My Girl. [JOONGANG ILBO] has a showcase pop-up at Lotte World Mall at Jamsil Station in Seoul.
X4 Showcase Pop-up store located at Lotte World Mall at Jamsil aims to promote the Busan city through this pop-up. The pop-up store features a free Photo booth where you cold choose different Busan 2020 World Expo frames and print it.
We also got free badges at the entrance as you can see in the photo.
At the entrance of the pop-up store there is also a display with featuring photos of different visitors of the the pop-up store.
As Busan is the representative seaside city of Korea, the pop-up store decorated the floor with sand and also designed the place with beach beds.
The representative Busan Tower is also represented in the pop-up store and also a wall with the images of different known places in Busan are displayed.
There is also a 3D display were the members of X4 group is greeting and say their cheers for Busan.
You can also enjoy the metaverse lot, named the ‘2030 World Expo X4 Entertainment World which’ resembles Busan and aims to attract the attention of millennials and Generation Z users for the 2030 Expo.
Busan’s metaverse space features a virtual entertainment agency named ‘X4 Entertainment’ established by Lee Jung-jae, the Emmy-award winning actor of Squid Games.
The pop-up store was opened till 15th of October.